Big Sisters: Fundraising explainer video


This video, produced for the Big Sisters of BC Lower Mainland, was meant to explain the time, effort and costs involved in matching a “big” with a “little”. We worked with their Executive Director to come up with the style and tone for the video, and called upon illustrator Paul Soeiro to create the lovely drawings.

The style is mean to evoke a pop-up book, with all of the elements popping up, sliding and rotating as if they were part of an elaborate picture book.

The video was produced using Photoshop and After Effects.